Smridhi (>) is a
product designer,
based in New York.

Profile

With a background rooted in visual communication design, I bring a unique blend of creativity and strategic thinking to every project I undertake. Currently, I am honing my skills in UX design, particularly focusing on information architecture, analytics and user testing methodologies. My journey is guided by a vision to create sustainable and emotionally healthy design in the future.

Experience

A Visual Communication designer by profession, I am trained in Graphic Design and Fine Art. With over five years of experience, I have worked with Advertising, Digital Marketing and Design studios. I specialized in Branding, communication and Social Media. I am currently undertaking various UX design projects as a graduate student at the Pratt Institute School of Information's program - Information Experience Design.

Skills

User Experience

User Research - techniques, moderation and communication

Usability Testing

User Testing

Design Systems

Information Architecture

Visual Design

Branding

Social Media Management and Design

Illustration

Interface Design

Tools

Figma - components & prototyping

Adobe Suite

Google Suite

Framer

Wix