Smridhi is a
product designer
based in New York.

Smridhi is a
product designer
based in New York.

Smridhi is a
product designer
based in New York.

Smridhi is a
product designer
based in New York.

She’s passionate about creating systems that bring clarity, consistency, and cohesion to brands.

With a strong foundation in Information Architecture and Design Systems, she designs processes that align brand identity with user experience.

A visual designer and puzzle-solver at heart, she blends design strategy and creative thinking to build thoughtful, scalable design solutions that reflect a brand’s voice at every touchpoint.

She’s passionate about creating systems that bring clarity, consistency, and cohesion to brands.

With a strong foundation in Information Architecture and Design Systems, she designs processes that align brand identity with user experience.

A visual designer and puzzle-solver at heart, she blends design strategy and creative thinking to build thoughtful, scalable design solutions that reflect a brand’s voice at every touchpoint.

She’s passionate about creating systems that bring clarity, consistency, and cohesion to brands.

With a strong foundation in Information Architecture and Design Systems, she designs processes that align brand identity with user experience.

A visual designer and puzzle-solver at heart, she blends design strategy and creative thinking to build thoughtful, scalable design solutions that reflect a brand’s voice at every touchpoint.

She’s passionate about creating systems that bring clarity, consistency, and cohesion to brands.

With a strong foundation in Information Architecture and Design Systems, she designs processes that align brand identity with user experience.

A visual designer and puzzle-solver at heart, she blends design strategy and creative thinking to build thoughtful, scalable design solutions that reflect a brand’s voice at every touchpoint.

Selected works

2024

Creating a Design System for an info database website: IMDb

Design System
Components
UI Kit
Systems Thinking

2025

Beyond Sight: Making Experiential Digital Art Accessible for Audio Reliant Users

Digital Accessibility

2024

Product Redesign for an
Optimized Learning Experience: Lumity

Crafting an
Optimized Learning Experience: Lumity

Product Design
Gamification
User Research
Design Strategy

2024

Redesigning Popular Applications Through an Emotional Lens

Using an emotional lens to redesign popular applications

Redesign
Feature Iterating

2023

Redesigning a Museum Website for Young Adults: Merchant's House Museum

Optimizing a Museum Website for Young Adults: Merchant's House Museum

Mobile App
Information Architecture
Product Design
Testing

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Visual Design

Logo & Brand Identity

2020-22

NOBO - A platform for creative and awareness driven self care & beauty

Brand Identity
Creative Direction

Illustrations

Animation